Friday, March 23, 2012

Kerala’s hinterlands have not grown to remain paperless

Despite all the talk of vanishing newspaper industry elsewhere in the developed countries, particularly the West and Europe, Kerala has not grown to remain paperless.

We are replete with a plethora of television channel and broadband internet facility in Kerala. But still, the same is not true of the rural areas and hinterlands.

We need newspapers until a time the new generation can afford to ignore the written word. Television channels and internet cannot replace newspapers at least with regard to detailed obituary news and university news to such minute details as provided by the medium in black and white which is one for safe keeping.

And newspapers have changed their style a lot, to remain different from the fare provided by television channels and internet sites.

Did you notice the fast lane in newspapers offering a lot of information and awareness and worked out study materials for students? No channel can provide this much of service.

For the last few days from March 20, people are denied newspapers of their choice owing to strike by newspaper agents who want a lot of increased benefits, including status as some sort of an employee of the newspaper organization.

Maybe, negotiations can whittle down their demands leading to a settlement that would ensure supply to the readers.

Newspaper agents have the backing of strong political parties, otherwise they would not have been able to keep up the tempo of the stir.

At least for the last few days Keralites could not read newspapers in the morning, sipping a cup of coffee or tea.

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